By Gillian West

HSBC has tapped into the aspirations of young consumers in a global campaign designed to relaunch the HSBC Advance bank account.

Created by JWT, the insight behind the campaign is that every success story has a supporting cast and tells the story of one such group – ‘The Pink Ladies’ – and how they make the dreams of a young hairdresser come true.

Launching during Downton Abbey on ITV this evening (Thursday 25 December) the advert will also show in cinemas from Boxing Day.

A through-the-line campaign will support the TV creative with documentary film content created to tell the real stories of Read full story ›

Source: The Drum