By Seb Joseph

Renault is launching a mobile and tablet game it hopes can exploit a predicted jump in usage of devices on Boxing Day.

Mobile app downloads last Christmas were up 91 per cent compared to an average day, according to the car maker. The figure is set to rise this year and Renault has coordinated Facebook, Twitter and TV activity to use the predicted uplift in downloads to push the game to players.

The game, created by Mobile 5 and distributed by Manning Gottlieb OMD, lets users drive its Twingo car as they try to steer around horns.

The media plan has been devised Read full story ›

Source: The Drum