The Royal Navy has today launched a new recruitment campaign to drive interest and place the force as an organisation offering a “world of opportunities and aspiration”.
The campaign, created by WCRS, broke with a 60 second TV spot, directed by Ed Morris at Rattling Stick, which tells the story of a boy progressing from childhood to adulthood and shows how his decision to join the Royal Navy is ‘the making of him as a person’.
The new spot marks a shift in marketing strategy for the Royal Navy, which has historically focussed on its functional offerings such as training and equipment Read full story ›
Source: The Drum
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