By Gillian West

Irn-Bru has followed the success of its ‘personalised’ bottles with the launch of tartan-clad bottles to celebrate the soft drinks brand’s ‘Bru’s Your Clan?’ campaign.

With 57 different types of tartan covering up to 11,000 different surnames to choose from the bottles will be in store in time for Hogmanay celebrations. Those who don’t have Scottish roots will be able to join ‘Clan Bru’ complete with its very own Irn-Bru tartan.

“For a limited time we’re dressing our bottles in some of Scotland’s best known and well-worn tartans to celebrate our rich heritage,” explained Adrian Troy, head of Read full story ›

Source: The Drum