By Seb Joseph

Budweiser brewer AB Inbev has expressed an interest in using alcohol-free beers to win over health-conscious younger drinkers as part of wider efforts to overcome volume declines fuelled by shifts in demographics and consumer preferences.

The brewer already produces Beck’s Blue, which it claims is the UK’s most popular alcohol-free beer, and believes there is an increasing normality of drinking these types of brews as an alternative to consuming alcohol. While there is no imminent announcement regarding the trend, AB Inbev pointed to the success of its Beck’s variant, which saw volume sales climb 16.4 per cent and 11 per cent Read full story ›

Source: The Drum