Bookmakers William Hill, Ladbrokes, Coral and Paddy Power have revealed their first wave of ads featuring more prominent responsible-gambling messages – the first activity to come out of the new, independently formed watchdog Senet Group.
The bookmakers set up the group in September in response to public concern on gambling on gambling in advertising, and pledged to carry strong responsible-gambling messaging on all TV and online advertising as well as ads inside betting shops from 1 January 2015.
The new message – “When the Fun Stops, Stop” – will feature on all advertising run by members of the Senet Group, and are Read full story ›
Source: The Drum
Industry News