The global ad, which launches 1 Jan, sees Kutcher “break up” with a slice of pizza and look to the gum brand in order to get rid of lingering food and protect the health of his teeth.
The ad comes at the same time as a £15m refresh of Extra in the UK, as Wrigley’s Orbit gum is being rebranded under the same name in an effort to tap into Extra’s sales success.
While the existing gum flavours will not change, the company will launch Extra branded packs for Orbit peppermint and spearmint flavours and the range will see two new soft-chew Read full story ›
Source: Marketing Week
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