By Seb Joseph

Rightmove is switching its media strategy to prioritise short, bite-sized TV media in an attempt to adapt to people displaying many of the same ad avoidance tendencies on TV that they do online.

The shift in marketing is on display in the property portal’s latest campaign. Rightmove is using 10-second animated spots to push the next phase of its “Find Your Happy” promotion, drawing on the insight that every home-mover looks for something different in a property to make them happy.

The Homebrew-created ads are designed to appeal to different types of buyers, whether it’s a family, a couple or a first-time Read full story ›

Source: The Drum