By Seb Joseph

The Radio Advertising Bureau’s (RAB) planning director Mark Barber is among one of many media, marketing and creative professionals selected for the 2015 New Years Honours list.

The RAB 14-year veteran has been awarded an MBE in the annual lineup for his services to commercial radio.

During his time at the organisation, Barber is credited for building the radioGAUGUE research project to address calls for greater accountability and creativity from radio advertisers. He also played a key role in steering the organisation’s investigation into how radio adverts influence online purchases as well as assessed the value of radio in today’s media mix Read full story ›

Source: The Drum