By Seb Joseph

McDonald’s has revived its McRib sandwich 12 years after it was yanked from menus in the UK following 20,000 pleas on social media for it to return.

The fast food maker is celebrating the menu item’s reinstatement with a nationwide push from today (31 December) spanning several channels including its 1,200 stores.

A mockumentary supports the launch, playing on the McRib’s famously rabid fans. Devotees are shown recounting the first time they ate the sandwich, which moves some to tears and others to produce works of art. The creative is backed by the #theMcRibisback hashtag with McDonald’s hoping to galvanise those tens Read full story ›

Source: The Drum