Sir Martin Sorrell, chief executive of WPP, has pinpointed global brand growth in both China and the US as a theme of business he expects to see increasingly take place during 2015.
Writing for The Times, Sorrell discussed the strength of business and the global economy, praising chancellor George Osbourne for the UK’s economic recovery, which he said had “exceeded expectations and left many European rivals trailing” and criticised major companies for having failed to invest in growth, claiming that in total, globally, businesses were sitting on an estimated $7trn.
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Source: The Drum
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