Crabbie’s Alcoholic Ginger Beer recently kicked off a campaign across radio, outdoor, PR, social media and trade press based on the ideas from four up and coming artists.
The artists were tasked with creating and developing concepts of what they saw as ‘Refreshingly Adventurous’ and featuring the Crabbie’s bottle in different guises.
The four artists included Leeds-based creative duo, Hungry Sandwich Club, Andy Smith an East Suffolk artist, Anthony Zinonos, a collage illustrator from South Africa and Matthew the Horse, an illustrator, graphic artist, poet and educator.
Some of the artwork (pictured) has been rolled out across smart screens, digital tube Read full story ›
Source: The Drum
Industry News