This touching tale revolves around HSBC’s Advance account; suggesting the bank understands that every young person’s financial journey is in part dependent on factors they can’t anticipate. These factors can be good, or they can be bad… the key thing is that HSBC want us to know they see their customers as human beings. Love the young woman’s expression at the end.

Creative Agency JWT London
Global CD Axel Chaldecott
Creative Adam Collins / Mark Campion
Account Director Isabel Dunbar
Project Manager Ian Hughes
Planner Rob Alexander
Head of TV Doug Wade
TV Producer Charlotte Jude
Film Production Knucklehead
Director Siri Bunford
Editor Paul Watts
Sound Design Sam Ashwell @ 750MPH
Media Agency Read full story ›

Source: The Drum