By Seb Joseph

McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales.

People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s marketing has admittedly failed to overcome a sales dip born in part from customer concerns over the nutritiousness of its menu and a waning influence over younger dinners.

In an attempt to avoid past mistakes, the company’s promotional push around positivity is being embedded into all its Read full story ›

Source: The Drum