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Fisher-Price makes 2015’s first newborn babies the stars of global campaign

on Jan 3, 2015 | 0 comments

By Seb Joseph

Fisher-Price has welcomed the New Year with a heart-warming film that captures the birth of some of 2015’s first newborn babies.

The “Wishes for Baby” creative highlights the excitement and anticipation of new parents who agreed to have the birth of their babies filmed on New Year’s Day. Spanning eight cities, including Tokyo, Nairobi and Warsaw, the toy maker has pulled together before and after footage of the newborns to tug at the heartstrings of viewers.

Each story pushes the bond between parent and child, capturing those first moments they share. Fans will be able to share memories and experiences of their Read full story ›

Source: The Drum