The head of Clear Channel UK, a subsidiary one of the world’s largest outdoor advertising company, has claimed its holdings will be greatly digitised in the near-future as interactive ads overtake traditional media slots.
Andrew Morley, chief executive of Clear Channel UK, told the Telegraph that outdoor advertisers are becoming increasingly digital, using technology to link with commuters’ smartphones to provide relevant ads. Such a shift would drastically alter the firm’s ads located in bus shelters and billboards all across the UK.
Morely documented Clear Channel UK’s shift to digital, adding: “This year, we have installed London Wrap, a network of 40 Read full story ›
Source: The Drum
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