This powerful commercial for the Royal Navy delivers on many levels. A superb script conveys its message directly and with impact, yet never feels forced. The correlating imagery is creative without being contrived. The pace – dictated by the script’s rhythm – is impassioned but beautifully devoid of machismo. Grace and resourcefulness win the day: a triumph all round.

Creative Agency WCRS
Creative Director Billy Faithfull
Creative Ben Brazier / Johnny Ruthven
Account Team Simon Peck / Michael McConville / Sally Borda / Louis Lunts
Strategist Liz Baines
TV Producer Eliot Liss
Film Production Rattling Stick
Director Ed Morris
Producer Chris Harrison
Photography Jim Joliffe
Editor Sacha Szwarc @ Speade
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Source: The Drum