By Russell Parsons

The 2015 Change4Life campaign features two M&C Saatchi-created TV spots. One that highlights the amount of sugar contained in a typical full sugar can or bottle of a carbonated drink and their impact on obesity and another that widens the theme to focus on the accumulation of sugar intake throughout the day – from sugary cereals to biscuit snacking.

Both highlight the “smart swaps” available to families. Public Health England (PHE) has partnered with supermarkets Tesco, Asda, Morrisons, Aldi, Lidl and Co-op Food who will run point of sale activity offering shoppers “healthy swaps” – money-off vouchers to entice people to Read full story ›

Source: Marketing Week