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Monty and online drive John Lewis Christmas sales

on Jan 5, 2015 | 0 comments

By John Glenday

Department store chain John Lewis has delivered a 4.8 per cent rise in like-for-like sales across the five weeks to Christmas, hitting £777m on the back of strong online growth and a successful advertising campaign starring Monty the penguin.

In-store sales were actually flat over the period but this was offset by a double digit rise in online sales of 19 per cent. Click and Collect is proving particularly popular with shoppers with more now opting to pick up in-store than home delivery.

The arrival of Black Friday to these shores also boosted the retailers bottom line as the 28 November Read full story ›

Source: The Drum