Coca-Cola, Tesco and Aldi have teamed with government public health programme Change4Life for a new campaign to encourage parents to cut down the amount of sugar their children consume.
The Sugar Swaps marketing push recommends four swaps for mums to choose from including giving their children plain cereal instead of sugary cereal or a low-sugar yoghurt rather than an ice cream for dessert.
The campaign launched today with television, radio, digital and out of home advertising, with an email support programme and a national road show set to visit 10 locations nationwide. Asda, Co-op, Aldi, Morrisons, mySupermarket, and the Lead Association for Read full story ›
Source: The Drum
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