A Diageo ad starring brand ambassador David Beckham promoting its Haig Club whisky has escaped censure after charity Alcohol Concern complained it was irresponsible.
The charity said the ad for the whisky brand, which was created in conjuction with Diageo, Beckham and Simon Fuller, implied that drinking was a “key component” to the success of a personal relationship or social event.
Diageo defended the ad and said it was designed to appeal to “a stylish, sophisticated and affluent mature audience” with the adult appeal conveyed by the casting of the actors and the overall tone of the ad.
It added that the Read full story ›
Source: The Drum
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