Twitter has released a YouTube-like video feature that lets people film, edit and share video clips of up to 30 seconds in length. If the update is to help transform its barebones video offering, then the business will need to look to its roots and find a niche that YouTube does not have a corner on news and branding.
Driving engagement is the key motive. Previously, the only way for regular Twitter users to share video was through Vine – Twitter’s standalone, six second video app. It had limited engagement as it struggled to stack up to the offerings Read full story ›
Source: The Drum
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