By Thomas Hobbs

Oldfield’s appointment at Vauxhall, that will be effective from 1 March, is part of an ongoing restructure within the marketing department to address a recent slide in market share.

Over recent months, marketing director Peter Hope has switched to lead customer experience, while Chris Hawkin, previously of Audi and Skoda, was appointed director of brand back in December.

Vauxhall’s brand has lost some of its allure in recent years. According to YouGov BrandIndex it sits at 15 in a list of 34 car marques in terms of its overall index performance (a measure of a range of metrics including quality, value Read full story ›

Source: Marketing Week