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NFL to confront domestic violence with Super Bowl ad

on Jan 29, 2015 | 0 comments

By John Glenday

The National Football League (NFL) is to run a domestic abuse advert during this year’s Super Bowl as it seeks to put a year to forget behind it following a depressing spell in the limelight for all the wrong reasons; in which two of its star players, Adrian Peterson and Ray Rice, were suspended for domestic violence.

The sport’s governing body is so concerned by the negative press such cases are generating, not to mention its own initial response, that it is to air the video on Sunday, a time when violence in the home traditionally peaks.

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Source: The Drum