Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Heathrow protesters engage auto-pilot in noise campaign

on Jan 29, 2015 | 0 comments

By John Glenday

Heathrow campaigners complaining about noise emanating from overhead jets have been caught out after airport authorities noticed that emailed complaints were being received before the planes in question had taken off or landed.

The discrepancy was accounted for by the use of automated software designed to ping complaints in tandem with scheduled flights – only its users had forgotten to account for the clocks going back an hour in the autumn.

Just 37 people using the software generated a total of 28,577 such pre-programmed messages between them but remained defiant despite being caught out.

Defending their methods John Stewart, chair of a local Read full story ›

Source: The Drum