A data-driven marketing strategy will offer three times more opportunity to report a competitive advantage for brands over those without, according to a survey released by Turn and Forbes Insight.
The “Data Driven and Digitally Savvy: The Rise of the New Marketing Organisation” report, compiled after speaking to 300 executives, revealed that almost three quarters of marketers (74 per cent) said that they were able to achieve a competitive advantage in capturing customer engagement and loyalty, while less than a quarter (24 per cent) believed they were able to do the same with strategies led through limited data.
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Source: The Drum
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