During the brand’s earnings call yesterday (28 Jan), chief operating officer Sheryl Sandberg said that encouraging brands to invest more in Facebook’s ad platform will be the biggest “challenge and opportunity” of 2015.
Facebook’s Q4 2014 results were far from disappointing – ad revenue grew by 53% to $3.6bn. However, Sandberg said that while there has been some progress in new developments with video and ad-tech, which incorporates its ad platform and measuring tools, it is still early days for Facebook’s advertising efforts.
“There is a lot of hard work to do and we plan to invest aggressively,” she added.
Earlier in the Read full story ›
Source: Marketing Week
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