By Stephen Bell

Design and neuroscience may seem like very odd bedfellows and you may wonder why a creative director is talking about neuroscience at all. But breakthroughs in neuroscience over the past four years have revealed much about the way we think, receive information, make decisions and, ultimately, make choices from which anyone in brand communications can learn.

Design’s potency lies in particular in its ability to speak to the subconscious as powerfully as it convinces the conscious or ‘thinking’ parts of our brain. For brands this is crucial because this how we all make choices about what to buy.

Neuroscience has taught Read full story ›

Source: The Drum