VisitBritain aims to boost the profile of the British countryside with the launch of a three-year ‘Countryside is GREAT’ campaign designed to grow international visits and spend across the country.
The campaign – in partnership with third party enthusiasts – is intended to position Britain’s countryside as a place to enjoy modern culture, top quality food and world-class accommodation in a beautiful landscape in an effort to allow the UK to compete with the likes of the Bavarian Alps and the Grand Canyon.
It is hoped that the scheme will generate extra visitor spend of £70m and create 1,296 new jobs by Read full story ›
Source: The Drum
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