By Seb Joseph

McDonald’s decision to elect global brand chief Steve Easterbrook to replace Don Thompson as chief executive will not resolve all its problems outright but it could be the first step to break from the outdated strategies that have held it back.

The restaurant described its incoming boss as someone who can “effectively lead the company to improved financial and operational performance”. While Easterbrook is a marketer at heart, McDonald’s statement singles out his management expertise as the key to realising the customer-orientated focus Thompson had paved the way for.

Recipe for growth

In particular, it would seem the Read full story ›

Source: The Drum