The restaurant has seen two years of sales declines in the US, its biggest market, under its current leadership, and CEO Don Thompson has paid the price. Today (29 January), he announced his retirement from the company after two and a half years in the role and 24 years with McDonald’s.
The company’s latest quarter results, announced on Monday (26 January), were lower than expected, with a profit decline of 21% year on year and total revenues for the quarter down by 7.3%.
As recently as Monday, Thompson was laying out the company’s marketing plans that he hoped would push sales Read full story ›
Source: Marketing Week
Industry News