In a move mimicking the successful Compare the Market campaign, Confused.com is giving customers the chance to get their hands on their very own free Brian toy with every purchase of car or home insurance through the site.
Brian the Robot, star of Confused.com’s television advertising campaign, was first unveiled in June 2013 and has proved popular with consumers, attracting a Twitter following of over 36,000.
In addition, a ‘Talking Brian’ app was launched in August and has gone on to amass more than 148,000 downloads.
Developed in partnership with ATOM Marketing, the pull-and-go toy will be available from 1 February and will Read full story ›
Source: The Drum
Industry News