There is no question that in today’s world, people reward brands who are able to understand and respond to external forces in real time. From a simple piece of content to evolving product features, responding with agility to shifts in cultural trends is the defining trait of brands who aim for cultural relevance as their source of competitive advantage.
The following five trends were identified from the daily culture briefings at Sparks & Honey. In January alone we covered over 800 stories in our briefings which were selected from a pool of over thousands of trending and/or fringe signals. Moving Read full story ›
Source: The Drum
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