By Nesh Pillay

The key to expanding your business, is knowing how to “find a trigger”, said senior vice president & general manager, American Express Open acquisition and prospect engagement, Audrey Henley.

Speaking at the Advertising Club of New York’s Measurement Now event, Henley said of her company: “Our business is to help businesses do business.”

Amex OPEN caters to the 26 million small businesses in America that employ half the private sector.

While Amex Open has many competitors, its goal is to “stand out from the crowd” by using a different approach to customer acquisition.

“Throwing money at a problem doesn’t necessarily get us an Read full story ›

Source: The Drum