By Seb Joseph

Super Bowl advertisers are escalating their pre-game marketing for this year’s Super Bowl following the realisation that their ads can now gain engagement not just reach in the weeks leading up to the game.

At $4.5m per 30 seconds, commercial time during this year’s Super Bowl on Sunday (1 February) is by far the most expensive air time on television in the world. But it is no longer just a three-hour event in the evening. It has become a three to four week dash for advertisers, leveraging more channels in the run up and beyond the match itself.

TV is still the Read full story ›

Source: The Drum