By Seb Joseph

Google has downplayed stuttering online ad rates by highlighting the momentum behind its programmatic business sparked by video as it steps up efforts to address concerns around viewability.

Advertisers are investing more in programmatic video, according to Google’s latest results, buoyed by increased takeup of the DoubleClick demand-side-platform. The service, which is Google’s primary frontend for programmatic buying, has doubled in volume over the past year.

Much of the growth has been driven by widespread reappraisal of media buying across the industry. Companies such as Procter & Gamble, Mondelez and Kellogg’s are shifting more of their digital spend toward programmatic, Read full story ›

Source: The Drum