By John McCarthy

Feast your eyes upon the creative crop coming through The Drum’s Profile Hub – marking the week’s best activity in marketing, PR and design.

First work is 999 Design’s brand and packaging design for Tennent’s new alcohol free beer ‘Hee Haw’.

The brewers launched the drink to coincide with the lowering of the drink drive limit in Scotland late in 2014 and 999 Design was tasked with creating a beer people of all ages would be comfortable drinking.

As a result, the brand’s tongue-in-cheek attitude was captured and complemented by the packaging to attract a newly created market of Read full story ›

Source: The Drum