By John McCarthy

Guinness owner Diageo is among a host of brands fighting it out for title sponsorship of the English Premier League.

Diageo, the firm behind alcohol brands such as Guinness, Smirnoff, Red Stripe lager and Baileys, is looking to weigh in a bid for the Premiership rights worth over £150m, according to Sky News.

Current sponsor Barclays has also announced its intent to issue another bid for the rights, with Sky News also noting that Samsung, Ford and MasterCard are potential candidates for the title.

The drinks conglomerate does not currently engage in top-tier football sponsorship in the UK and if it acquires the Read full story ›

Source: The Drum