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Super Bowl advertising at $4.5m a go - but Is it worth it?

on Jan 30, 2015 | 0 comments

By Staff Writer

Super Bowl XLIX is upon us and, as is tradition, the ads are hyped and as expensive as ever. But is it worth it?

Every winter, football fans, entertainment buffs and seven layer dip connoisseurs alike juggle plans to watch the Super Bowl, one of the world’s largest sporting events.

And regardless of whether they have followed “deflate-gate” or care which team takes home the Vince Lombardi trophy, everyone watching will render an opinion as to which of the ads exhibit the best of what brands have to offer TV advertising.

Super Bowl ads have become an experience Read full story ›

Source: The Drum