The Daily Mail has completed the purchase of Elite Daily, a publication declaring to be the “Voice of Generation Y”.
DMG picked up the publication for an undisclosed sum granting the group access to its youthful readership, 70 per cent of whom are aged between 18 and 34.
Both editorial teams will remain separate in order for both brands to keep their unique voices although there will be content collaborations between the pair.
Martin Clarke, publisher and editor in chief of DailyMail.com, said: “We are delighted to announce this deal. Elite Daily has a unique and engaging voice on a diverse range of Read full story ›
Source: The Drum
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