Umbro is to promote its Velocita football boot through the first campaign created by KesselsKramer (KK) London for the brand.
‘Glory For all’ offers a focus on the grassroots player in a deliberate shift away from superstar endorsements.
Directed by Ben Jones, Umbro’s advert centres on a Sunday League scenario where a young player wearing the boots takes on Titanic qualities on his way to scoring a goal.
Dave Bell, creative director at KK, said: “This kind of communication is quite a departure for Umbro, and so is the boot: their fastest and lightest.
“It also looks very different to the boot you Read full story ›
Source: The Drum
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