Everyone’s going to pick Apple’s ‘1984′, which is still the best ad of all time. And since I can’t technically choose VW’s The Force since we did that one, my favorite would have to be Miller High Life’s one-second spots in 2009 from Saatchi & Saatchi.
They used their well known ‘truck driver’ character to sprinkle a series of one-second ads throughout the entire game. The culmination was essentially a three-hour commercial and the audience got little ‘sips’ of beer throughout the entire broadcast. (My favorite spot was ‘One Missisippi.’)
Their strategy was extremely disruptive and that approach had never been done Read full story ›
Source: The Drum
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