By Staff Writer

When I watch the Super Bowl with family and friends, the comment I hear most often is, “That’s funny. But, I have no idea what it was for.” That isn’t the case for this brilliantly written and casted FedEx spot. The brand name and key message are repeated throughout the spot. And yet, none of it feels forced; it’s very funny.

Typically, heavily branded commercials with too much dialogue can be less than super, especially during the Super Bowl, which places a premium no visuals over words. However, this spot breaks these rules by seamlessly integrating the facts with Read full story ›

Source: The Drum