By Staff Writer

Welcome to The Drum’s Brand Vine chart, in association with Brands on Vine.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Edmunds shot straight into the top spot this week with a Vine of a sledgehammer unsuccessfully taking on the new aluminum Ford.

The car dealer’s clip boosted its weekly loop count by 845 per cent.

Sugru entered the chart at number two this week with a loop increase of 225 per cent, thanks to a video demonstrating the many uses of the mouldable glue product.

And Super Bowl mania has even swept Read full story ›

Source: The Drum