By Gillian West

The Diet Coke hunk Andrew Cooper, who has recently been ditched from the brand’s advertising, has partnered with celebrity chef Arthur Potts Dawson and Brothers and Sisters to launch pressed juice brand Juiceman.

The 100 per cent organic pressed juices are the result of four years of research by Cooper with Potts Dawson getting involved last year to test and develop the recipes.

Cooper first collaborated with Brothers and Sisters CEO Matt Charlton at BETC London on the Diet Coke ‘Gardener’ spot with Cooper bringing the Juiceman opportunity to Charlton’s current agency.

“Andrew and I met through Read full story ›

Source: The Drum