By John Glenday
London’s famous Boris Bike cycle-hire scheme could soon be switching from Barclays blue to Coca-Cola or Santander red after the soft drink and banking giants emerged as the sole contenders for a £40m sponsorship contract.
The pair had been shortlisted alongside British car brand Jaguar Land Rover, which later pulled out of the race, leaving its red-liveried rivals to duke it out for the prize.
An announcement on the winner is expected to be made later this month, ending Barclays’ five year association with the project which has seen it pay TfL £5m per year for the city-wide publicity.
Source: The Drum
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