The “Everday Way to Pay” campaign, announced today (2 Feb), will launch a new portal on Visa Europe’s UK website, named “Golden Spaces” which features videos, content and case studies to demonstrate the broad demographic now using contactless payments.
In addition, there will be a push in social media through the brand’s @visagoldenspaces handle and #contactlessBritain. Product placements will also appear on ITV where Visa Contactless devices will be seen on Emmerdale and Coronation Street.
Although there has been a growth in the use of contactless payment, research from The Logic Group found that 51% of respondents say security is more important Read full story ›
Source: Marketing Week
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