By Simon Martin

How do you make a room full of marketers feel uncomfortable? Ask them why the discipline doesn’t have an automatic place in corporate boardrooms.

At Oystercatchers Club’s bi-monthly event in January, this Groundhog Day debate had renewed vigour as panellists gave, at times, searingly honest answers.

Whether marketers actually need to be on the board was a moot point, drawing a ‘clash’ of views, according to press reports.

According to The Drum, this difference of opinion was between Barclays’ head of brand, reputation and citizenship, David Wheldon, and United Biscuits’ CEO and former marketer, Martin Glenn.

But with respect to the journalists Read full story ›

Source: The Drum