In a three-year partnership, Fruit Shoot Mini Mudder events will take place in the UK, US, Canada and Ireland in 2015 with plans for further expansion in 2016 and 2017.
The obstacle course, targeted at children aged seven to 12, will feature slides, tunnels, a laser maze and a mud hill, modeled after the 10 to 12 mile adult Tough Mudder and Mudderella military-style endurance challenges which were founded in 2010.
The Fruit Shoot Mini Mudder courses will be untimed in an effort to tap into the “common positioning” of the brands, which claim to both promote teamwork, and will also look Read full story ›
Source: Marketing Week
Industry News