Research conducted by partnership marketing agency Cherry London has revealed that women, if adequately rewarded, are more likely to stay loyal to a brand than men.
Of the 1000 adults surveyed, 68 per cent of women said that getting rewards from a brand makes them stay longer, and not switch to other brands, versus 53 per cent of men.
The survey, commissioned by the specialist marketing agency as part of their ‘month of Brand Love’, also revealed that over half said they wanted to see a brand “invest heavily” in rewarding them for their custom (versus 42 per cent who Read full story ›
Source: The Drum
Industry News
